Sunday 23 February 2014

ANTONSKY HOSPITAL.

Sample Business Plan.
Author: Tony.

                                   
      ANTONSKY HOSPITAL.
Date:
To:
From:
Subject: Proposal to purchase a high-permeability Hemodialyzer

                                                       Purpose
The purpose of this proposal is to implore for the authorization to conduct a feasibility study of whether the hospital should purchase a high-permeability hemodialyzer, form a joint partnership with other private hospitals and purchase the hemodialyzer; or to search for a cheaper subcontractor.
                                                        Summary
Antonsky hospital is a private hospital that has built a reputation of offering the best medical treatment by applying the current medical strategies and using state-of-the-art equipments in a timely manner. The hospital prides itself of having the best renal unit within its locality. However, the total cost of the entire hemodialysis procedure is quite high because three different subcontractors are involved. All the three subcontractors are biopharmaceutical enterprises which own massive conventional medical equipments. These equipments are quite expensive to purchase, and, they require constant maintenance.
In the previous year, the hospital treated a total of 137,000 patients; of whom 93,000 were treated as outpatient cases, 38,000 were admitted for a period of less than a month and the remaining 6000 patients had severe chronic diseases which necessitated a hospital admission for a duration of not less than 9 months (see Figure 1). 60% of the total number of patients came from the locality, while, the remaining 40% came from other states as individuals or as referrals from level six public hospitals. Using statistical extrapolation, the hospitals expects to increase its client base to about 220,000 patients next year.
The total number of staff in the hospital is 412. This includes 33 medical consultants, 41 surgeons, 57 general practitioners, 153 nurses and 128 support staff members. Efficiency and constancy are the very important. The importance of constancy was exemplified in the previous year when the biopharmaceutical enterprise that was subcontracted by the hospital to perform hemodialysis functions, was placed under receivership, hence, it could not perform hemodialysis, thus, forcing the hospital to subcontract the hemodialysis therapies to a pharmaceutical industry that had an airborne high-permeability hemodialyzer. This industry was located in the neighboring state. This subcontractor charged very expensive rates. This problem, coupled with the fact that the number of patients who required hemodialysis therapies accounted for about 47% of the total client base caused the hospital to make less profit as the cost-sharing strategy adopted by the hospital reduced the amount of gross profit obtained.
The renal surgeons, urologists and nephrologists have projected that the population of patients requiring hemodialysis therapies will increase in the following year. This proposal incorporated their projections, and it also aims to research on the feasibility of purchasing a high-permeability hemodialyzer for the hospital or choosing a cheaper subcontractor. Initially, the entire cost for the project would be calculated, and also, other options of managing the problem of hemodialysis would also be considered. Thereafter, the valuable and essential criteria for evaluating the above options would be established.
If this proposal is reviewed and accepted, the feasibility study will begin immediately and the findings of the study will be available in the report. The feasibility research would be submitted in a report before October 20th.
                                                       Introduction.
This proposal seeks for the approval of a feasibility study to be done to establish whether the hospital needs to purchase a high-permeability hemodialyzer or if the hospital should continue to subcontract hemodialysis therapies to third parties. This proposal is based on the projected increase of the number of clients who would require hemodialysis, and the fact that the cost of subcontracting to that pharmaceutical industry is very high, and it is reducing the profits made by the hospital.
Figure 2 below shows that the number of patients treated in Antonsky Hospital increased last year compared to the Year 2010, and Year 2009. This indicates that the hospital enjoys a good repute among the general populace and among healthcare professionals. The quality of healthcare offered by the hospital is demonstrated by the low number of re-admission of patients suffering from acute illnesses and effective management of chronic diseases which has reduced the number of patients who died within the hospital while receiving treatment. This quality of healthcare requires well-trained and diligent healthcare professionals, co-operative support staff and efficient, well-maintained medical equipments. Unfortunately, some patients have started to complain that the hospital is charging more money for the same hemodialysis procedure, as they have not been informed that the previous subcontractor has been substituted by another one. Also, some renal patients have expressed their dissatisfaction of having to be transported by the ambulance to unfamiliar locations where the hemodialysis procedure is done.
Though the hospital aims to increase its client base by obtaining new clients and strengthening their base of repeat clients, the hospital should also aim to incorporate the patients’ concern in their service delivery modules. Currently, 41% of the hospital’s operating profit is obtained from its renal department. The renal department is made up of four units, the nephrology unit, the renal oncology unit, urology unit and the renal histopathology unit. All these units utilize hemodialysis in their daily operation (Wallerstein, 2011). Hence, when the previous subcontractor was placed under receivership and the hemodialyzer was shut off, all the units were severely incapacitated to the point that almost all medical personnel operating in these units refused to come to work, as they could not explain to their patients that there would be no hemodialysis for a few weeks. This caused the hospital to fall into disrepute among certain segments of its client base. Everybody agrees that such an occurrence should never be repeated in this hospital.
The high-permeability hemodialyzer is more effective than a conventional hemodialyzer because they use high pressure ultra-filtration through highly-permeable cellophane membranes that allows unstable protein molecules and drug metabolites to filter out of the blood, hence removing these compounds from the body (Ingram, 2011). Also, the high-permeability hemodialyzer has cellophane membranes that possess both positive and negative charges on different segments, and these charges are imparted on contacting protein molecules that have lost their charges, hence, reactivating these protein molecules. This property is not available in a conventional hemodialyzer (Brutton, 2011).
Currently, the hospital has a cash overflow due to increased volume of business. Recently, the national government waived the 78% sales tax on all imported high-permeability hemodialyzers, thus causing the purchasing price of these hemodialyzers to drop from $331,000 to $ 270,000. The hospital can use the current existing cash overflow to purchase a single high-permeability hemodialyzer. This saves the hospital the recurrent expenses of paying subcontractors annually. In the long-term, purchasing a high-permeability hemodialyzer is cheaper than the recurrent expenses of subcontracting the hemodialysis therapies. Consequently, this would increase the profit made by the hospital.                                             

                                                             Proposed tasks.
If this proposal is authorized, the following tasks will be performed to establish the most practical solution to the current problem of high-outsourcing cost of subcontracting the hemodialysis therapies to the pharmaceutical industry. These tasks are explained below.
1.     Evaluation of the current status of the existing problem, including the magnitude of the problem, by quantification of the current overhead costs and the long-term effects of the current outsourcing.
 The risk of patients acquiring nosocomial infections from the airborne high-permeability hemodialyzer would be assessed. This is due to the fact that this hemodialyzer is also subcontracted by other private hospitals; hence the hemodialyzer is used by a myriad of patients who also have discrete co-infections and super-infections which may be spread by the hemodialyzer machine (Ingram, 2011). Data collection from hemodialyzer manuals will be done. This data will be used to assess the safety profile, ease of use and the level (and/or cost) of maintenance required in the current hemodialyzer and the proposed hemodialyzer (Sinclair, 2011). Also, this data will be used to compare the long-term costs of purchasing a hemodialyzer and subcontracting hemodialysis procedures to a company that offers hemodialysis therapies.
2.     Determination of viable options that could solve the existing problem.
This proposal does not confine its approach to the problem from the perspective of purchasing a high-permeability hemodialyzer. It also analyzes the practicability of other options such as a joint purchase, utilization and ownership of the hemodialyzer by a group of private hospitals of which the Antonsky Hospital will be one of the stakeholders. Another option is to search for subcontractors who offer hemodialysis services at a cheaper cost. A completed comparative study of the different types of hemodialyzers has been done. Also, an extensive search for trustworthy and efficient subcontractors has been completed. The provisional budget for purchasing the high-permeability hemodialyzer is about $ 370,000 (pending authorization) including installation, and, acquisition of the license to operate the hemodialyzer, and other necessary documentations, from the county government (Trevors, 2011). If the hemodialyzer is purchased by a group of hospital, the provisional cost would be $150,000 (also, pending authorization). Moreover, during the process of purchasing the hemodialyzer (if approved), the needs of the hospital, its integration into the daily operations of the hospitals and the needs of the medical personnel in the renal department will be considered.
3.     Identification of the valuable and essential criteria against which the potential solutions will be assessed.
The opinion of experts in the field of renal pathologies, nephrology, renal oncology and urology would be sought after.  These opinions will be obtained by perusing through the most recent medical journals and biotechnology reviews. Also, an interview with Professor Karl Bernstein, a specialist in the field of hemodialysis, will be conducted. Also, a questionnaire will be created and distributed among the medical personnel in the renal department. This questionnaire will be used to obtain their view on the current problem and its possible solutions.
4.     Research available hemodialyzer options.
This research will be conducted through an extensive comparative analysis of the available state-of-the-art hemodialyzers. This analysis will utilize all the relevant information available in both the print and electronic media. The advantages and disadvantages of each type of hemodialyzer will be carefully evaluated. Also, the cost-benefit ratio of each type of hemodialyzer will be considered. Also, the level of integrability of each type of hemodialyzer into the daily operations of the hospital will be appraised.
5.     Evaluation of each option based on the authorized criteria.
   The point system will be used to score each and every option based on each criterion. For instance, one of the criteria is cost, and therefore each option will be evaluated and scored based on its relative cost. In this process, the option with the lowest cost will be awarded the highest score. This procedure will be repeated for each and every criterion. Also, the score will be weighted based on its relevancy and practicability. Therefore, all the options will be scored using each criterion. Consequently, the total weighted scores for each option will be compared, analyzed and graded.
6.     Prepare the business report.
If this proposal is authorized, the proposed research will be conducted and a report will be crafted. The report will describe each option evaluated, each and every criterion that has been taken into account, and the results obtained. The report will recommend that Antonsky Hospital must choose either one of the following three options: purchases a high-permeability hemodialyzer, form a partnership with other private hospitals and then jointly purchase the high-permeability hemodialyzer, or, the hospital chooses a cheaper subcontractor. Also, the rationale for the recommendation will be stated.
                                                  Schedule.
The table below shows the sequence of tasks for this project. 
TASK
STIPULATED DATES
Task I: Evaluation of the status of the problem.
May 5
Task II: Determination of options.
June 6
Task III: Identification of criteria.
July 7
Task IV: Research on options.
August 8
Task V: Evaluation of options.
September 9
Task VI: Prepare report.
October 10-20

                                                    Experience.
This project brings together the combined experience accumulated over several decades by the following specialists:
1.     Professor Karl Bernstein. He has 30 years experience as a renal physiologist and is a globally recognized expert on hemodialysis.
2.     Professor James Zubiwicz. He has 23 years experience as a renal oncologist.
3.     Professor Steven Zubiwicz. He has 20 years experience as a urologist.
These specialists will provide the much needed guidance and advice during the implementation phase of the project.
                                                            Budget.
The provisional total cost of purchasing and installing the high-permeability hemodialyzer is about $370,000. If the high-permeability hemodialyzer is purchased jointly with other private hospitals, then the total provisional cost will be about $150,000.
 References.
Brutton, H. (2011). The high-permeability Hemodialyzer. Journal of Renal Pathology, 45(7), p 113-67.
Ingram, K. (2011). What is a Hemodialyzer. Renal Review, 34(9), p 239-47.
Trevors, M. (2011). Cost of purchasing and installing Hemodialyzers. Hemodialyzer Review, 23(7), p87-123.
Sinclair, L. (2011). Overview of a Conventional Hemodialyzer. Review of Hemodialysis, 54(6), p578-89.
Wallerstein, P (2011). Applications of a Hemodialyzer, Journal of the Artificial Kidney, 56(5), p688-732.

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